Pandemic lockdowns boosted trend to use less make-up
"Before, you wouldn't have caught me picking up a pint of milk without my face on," says Charlie, who works for a training business."I was stuck at home furloughed with two kids, my husband was away, so I spent a lot of time outside without make-up on, and realised no one cares," she explains.
Make-up purchases and frequency of wearing products has dropped steeply in the last two years, by almost a third, it suggests.Director Cate Walter admits she splurges on getting her nails and eyebrows done. But her daily regime is minimal; a bit of blusher and maybe mascara for a day in the office.Although the business has a relaxed feel, Cate says she has definitely noticed a change since staff started working remotely.
"Manufacturers are going to struggle and they're really going to have to work harder to get our money from us," said Kantar analyst Maya Zawislak. Skin care products have not seen the same decline as cosmetics though, as we've moisturised with enthusiasm after all the anti-bac gel. And self-care has become an important buzz word in these difficult times.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Helen Mirren teases possible return of Fast and Furious 10Helen Mirren teases potential return for Fast and Furious 10
Read more »
Vin Diesel reveals official title of Fast and Furious 10Tenth instalment of the action film series is expected in cinemas May 2023
Read more »