Keely Hodgkinson believes athletics stars never get the credit they deserve.
The 21-year-old is in Budapest ahead of her assault on the 800 metres title at the World Championships.Emma Raducanu's US Open win in 2021 catapulted her to stardom while Hodgkinson is still a relative unknown outside of athletics in the UK, despite her Olympic and world silver medals along with three European golds.
'Hodgkinson has also limited the brands she works with - just Nike, Omega and Maurten - to ensure she remains focused on training, but was still called 'athletics' new It girl' in an interview with Vogue this month.'When you work with brands they also want something back,' she adds. 'Days here, days in London, media days. If you've got six, seven, eight different brands your time is going to be taken up quite a bit - and my main priority is training.
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