Special Report: “Presenteeism is out of favour and no one will mourn its passing. Focusing on contribution, output and other tangible metrics is more equitable. Plus it simply makes business sense”
The biggest change for many consumers is the location of purchase. Consumers had to find new ways to consume and businesses needed to find new ways to do business. Traditional patterns of consumption built up and at best tweaked over hundreds of years were disrupted overnight, says Niall Savage, partner and head of retail and manufacturing atBut smart businesses were already offering multiple channels.
One of the biggest beneficiaries has been ecommerce platform Shopify, with its chief operating officer, Harvey Finkelstein, suggesting the world that would have existed in the year 2030 has been pulled into 2020. Smartphone penetration has been a key driver for this, O’Brien says: “Research indicates that smartphones are underpinning the consumer behavioural shift, creating an ability to browse and shop via mobile 24/7. The availability and ease of use of cloud-based ecommerce platforms such as Shopify or BigCommerce also means that setting up an ecommerce store has become ‘democratised’ – much easier to do and at a very low cost.
“There is a recognition that the new ways of working are fostering a new way of work. Organisations are becoming way more flexible in how they think about location, space, talent and time. So how do we use this to our advantage to foster higher levels of performance and engagement? “There has been an increased use of digital tools in both life and business and the lines are now blurred between work and lifestyle and social interaction. The implications are huge for management, performing in the now and future-proofing. It’s much more prevalent than it has been before,” she says.
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