WSJ News Exclusive | Bloomberg Looks to Make More Documentaries, Talk Shows

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WSJ News Exclusive | Bloomberg Looks to Make More Documentaries, Talk Shows
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Bloomberg’s “Quicktake” streaming channel is being rebranded “Bloomberg Originals” and will offer more documentaries and talk shows

Bloomberg Media is adding more documentaries and talk shows to its rebranded streaming platform, as the news publisher sees growth in advertising-supported video despite headwinds in the ad market.

The company on Wednesday is expected to rename its “Quicktake” streaming channel “Bloomberg Originals” to better reflect the longer-form nature of its offerings. Coming shows include “The Future with Hannah Fry,” which will explore the impact of science and technology, and “Next in Sports,” hosted by Bloomberg journalists.

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