Comcast’s NBCUniversal is in talks to remove its content from Hulu and put it on its Peacock platform, as the media giant determines how to best play its hand in the streaming wars
controlling the rest, has to make a decision soon. Under the terms of an agreement with Disney, NBCUniversal has a one-time window to exit from the content-licensing agreement between the two early next year. If it doesn’t exercise the option, the content would remain there until at least 2024.
Shows produced by NBC that could depart include hits such as “The Voice,” “Chicago PD” and “Saturday Night Live.” Episodes of all three appear on Hulu typically just one day after they air on NBC and are strong performers for the platform, according to people close to the streaming service. NBCUniversal content counts for only a small percentage of Hulu’s total viewership, but roughly 80% of NBC’s digital audience is from Hulu, one of the people familiar with the matter said.
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