Shopping-rewards platform Rakuten is plotting a return to the Super Bowl
with some brands paying more than $7 million per 30-second ad slot. Fox said in September that 95% of its Super Bowl ad inventory had been sold.Despite an uncertain economic environment, inflation and widespread layoffs, “People still have to buy things, people still have to shop for things,” Ms. Marineau said. “You’re going to buy and shop for things, you should save while you do so.”“In earlier moments of economic downturn, I think you see sort of this nod about getting back to comfort,” Ms.
Potential Super Bowl advertisers are considering whether to participate and which narratives or messages would make sense if they do appear, he said. “One of the most important dimensions is what are the optics of participating?” he said. “A Super Bowl ad may seem incongruent with layoffs or declining general health of the business or category.”
Marketers more broadly are responding to inflation by emphasizing the value of their brands, whether by pushing lower prices or by showing how their products last longer. “It’s definitely clear that we see many marketers going to more of a value-based position. They are also, though, trying to balance not making it a race to the bottom from a price perspective,” he said.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tom Brady is the 'world’s greatest American,' Super Bowl champ saysTom Brady passed Peyton Manning for the most fourth-quarter comebacks of all-time and with that came a big superlative from three-time Super Bowl champion Mark Schlereth.
Read more »
Joe Montana: San Francisco 49ers can win Super Bowl even with 'Mr. Irrelevant' at QBJoe Montana believes the San Francisco 49ers have what it takes to win the Super Bowl...even with rookie Brock Purdy starting at quarterback. joemontana brockpurdy
Read more »
Bengals’ Super Bowl Ticket Prices Soar After Win Over ChiefsCincinnati Super Bowl ticket reservation prices went up 32% following the team’s big win over Kansas City
Read more »
Gisele Bündchen Comments on Tom Brady's Sweet Instagram PostThe Super Bowl champion commemorated his daughter's 10th birthday with a sweet snapshot on Monday.
Read more »
Baker Mayfield claimed off waivers by Los Angeles RamsThe reigning Super Bowl Champions claimed the Cleveland Browns' former quarterback.
Read more »
Dragon Ball Super: Super Hero's Way Around Goku & Vegeta is Just LazyDragon Ball Super: Super Hero earned acclaim for focusing on heroes other than Goku and Vegeta, but the movie's way around these two Saiyan Titans just doesn't add up.
Read more »