Han Jong-hee wants to boost market share by improving integration between Samsung’s gadgets and appliances.
, Samsung’s main source of income, have plunged due to a supply glut, and as worldwide shipments of smartphones and other electronic goods have contracted.
Samsung created a new umbrella team staffed with workers from each product unit to work on improving users’ experiences on multiple devices, said Mr. Han. The team’s office includes rooms mimicking real homes and other spaces where connected devices are tested and developed across many scenarios. Mr. Han’s bet, if successful, would help increase consumer demand and brand loyalty for Samsung’s lineup of phones, TVs and appliances as it looks to ward off growing competition from rivals, said Dylan Patel, chief analyst at SemiAnalysis, a tech-industry consulting firm. Samsung sells nearly half a billion devices around the world annually.
In recent years, Samsung has struggled against rival Apple to defend its share of the market for premium smartphones, where a majority of the industry’s profits are generated.of connected products and services that helps attract new consumers and advance customer retention.
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