What if RICKOWENSONLINE never moved to Paris? Owens discussed that and more at the WWD CEO Summit.
The first pandemic-era showing in July 2020 was a video of Owens fitting male muse Tyrone Susman in the studio, just the two of them. “At that moment that seemed tactful,” intuited the designer, who tempered his glam sequins with plenty of slouch wear.
“I wanted it to feel tender, like a logical extension of our Lido shows. We had some figures on the edge of the rooftop throwing jasmine leaves from my Lido apartment onto the models below in a Greek chorus way set to stomp-y dub music and huge fog clouds,” he said.
Owens’ runway designs are similarly extreme, and he has always been committed to selling everything he shows. Owens’ world has opened up to more customers in recent years through collaborations — with Converse, Moncler, Birkenstock and more. But the designer was late to come around to them. “I’m not calling ours a sustainable company at all, that would just be wrong. But I love the idea of responsibility coming into the fashion conversation. Because the fashion conversation is usually so much about ego, status and entitlement. Having responsibility in that conversation thrilled me. Because beside physical beauty, I love moral beauty, too,” Owens said.
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