Xbox boss Phil Spencer says the company ‘doesn’t view the PC audience as a window, it’s a market that deserves our games day one’
In response, he said Microsoft would be wrong to think that just building great console titles could help it overtake Sony andInstead, Xbox has chosen to pursue a different strategy to the Japanese companies, one focused on fulfilling developers’ vision of enabling customers to play their games on any screen, according to Spencer.“There isn’t really a great solution or win for us.
He added: “I see commentary that if you just built great games everything would turn around. It’s just not true that if we go off and build great games then all of a sudden you’re going to see console share shift in some dramatic way.generation where everybody built their digital library of games.
Spencer claimed that 90% of the people who buy a console every year already own a PlayStation, Nintendo or Xbox console, and their digital game library lives on that ecosystem. “This is the first generation where the big games that they’re playing were games that were available last-gen. When you think about
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