Yankees' loss to Red Sox attracted most viewers for a baseball game on ESPN since 1998

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Yankees' loss to Red Sox attracted most viewers for a baseball game on ESPN since 1998
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Tuesday night's American League Wild Card game between the New York Yankees and Boston Red Sox peaked at 8.4 million viewers.

The American League Wild Card game between the New York Yankees and Boston Red Sox peaked at 8.4 million viewers on Tuesday night.The Red Sox beat the Yankees 6-2 and advanced to the AL Division Series to and play the Tampa Bay Rays

The American League Wild Card game pitted the long-time AL East rivals against one another in an elimination context. The Red Sox beat the Yankees 6-2 and advanced to the AL Division Series to face the Tampa Bay Rays. Game one of the best-of-five set starts Thursday.network saidThat's the most since Sept. 7, 1998, when McGwire's St. Louis Cardinals faced Sammy Sosa's Chicago Cubs in a late-season contest.

ESPN said the Boston area drew a 19.8 household rating for Tuesday's contest. That means nearly 20% of all TVs in that market, which has 2.3 million households, were tuned into the game. Among Boston viewers, it was the most-watched Red Sox game on ESPN since 2009. Advertising data firm EDO estimated that search engagement for Tuesday's Wild Card was 55% higher than the average 2021 MLB regular season game featuring either of the clubs. Viewers were 55% more likely to search online for a brand in the minutes after its commercial aired during the game. Nissan andViewership for the Yankees-Red Sox game was up 67% from the 2019 AL Wild Card game between the Rays and Oakland Athletics. That contest drew 4.6 million viewers.

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