Kanye West Brings His Vision for Gap to Times Square
Getty ImagesStarting today, Ye will roll out his vision of brick and mortar retail, with Yeezy Gap products and a startlingly minimalist reimagining of the store.
This will mark the first time that Yeezy Gap products, which include T-shirts, hoodies, sweatpants, cargo pants, and hats, will be available for purchase in store, in person. A selection of the pieces Ye created with Balenciaga creative director Demna will be available as well. The products will be available starting at 10 am in the Times Square store, and in select Gap stores throughout the United States “soon,” per a press release.
The store has been Ye-ified, too: “Gap’s Times Square flagship store has been reengineered and distilled to its most essential form in Yeezy Gap Engineered By Balenciaga’s vision of utilitarian design,” states the press release. Clothing racks, signage, shelving, and even hangers have been eliminated from the space. A video released this evening on the brand's newly launched Instagram account,
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