Qatar is the first country in the Arab world to host the World Cup.
A day after Qatar and FIFA announced a shock ban on beer sales at the World Cup’s eight stadiums England star Eric Dier said that the soccer showpiece will still create “a great atmosphere” for fans.
“I’d like to think that you can enjoy yourself with or without alcohol, first and foremost – for me, that’s important,” the England defender said, during a press conference on Saturday. “It’s up for us on the pitch to bring the entertainment, I feel that in any football game I play.” World soccer’s governing body FIFA has estimated that over 1 million people will attend the World Cup’s 64 games. The World Cup final takes place on Dec. 18 at Lusail Stadium north of Doha.
See also: ‘Well, this is awkward’: Qatar bans beer sales at World Cup stadiums, surprising sponsor Budweiser Branding experts have warned that the controversial Qatar World Cup poses challenges for the big-name corporations involved in the event.FIFA’s list of partners includes U.S. corporate titans Coca-Cola Co. KO and Visa Inc. V , who will both be involved in the Qatar event. McDonald’s Corp. MCD is also signed up as a World Cup sponsor.
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