Merchandise sales are not just a fun thing for independent artists but an important source of income
‘You can’t have a GAA kit and not have GAA trading cards’: Ahmed, With Love and the rise of Irish artist merchIreland Music WeekGlobally, artist merch is a multibillion-dollar industry. It took off in particular during lockdown when, unable to attend gigs, fans looked to connect with and support artists in other ways.
Ahmed, With Love featured on one of the standout tracks – Wok to Blackrock – on the Curtisy album What Was the Question. Now he’s about to release his debut project, the mixtape Comma, FullStop. That’s on October 11th. Eight days earlier he’ll play the Button Factory, in Temple Bar, as part of Ireland Music Week.
Funnily enough, one of The Scratch’s T-shirts is emblazoned with Requisite Celtic Soul, a reference to Meaney’s character in the film Intermission. Other Voice was already getting into merch, “but there was definitely tote-bag fatigue. Mary Nally is due credit for finding the right scarf. She works with us, consulting on the aesthetic aspects and redesigns of Other Voices. She had found an amazing scarf supplier in Germany. My criticism of merch scarves I had seen at the time was that they were too short. They would tie around your neck once. They had the style of a football scarf but weren’t substantial enough.
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