You'll soon be able to dress your Instagram avatar in Prada, Balenciaga and Thom Browne thanks to this major metaverse launch

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You'll soon be able to dress your Instagram avatar in Prada, Balenciaga and Thom Browne thanks to this major metaverse launch
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Ready to upgrade your virtual wardrobe?

Introducing the concept to the masses, Eva Chen, Director of Fashion Partnerships at Instagram, joined Meta founder Mark Zuckerberg on an Instagram Live over the weekend to unveil a series of potential high-fashion looks for the tech mogul's own avatar and find out his verdict.“There is a certain irony and humor which I appreciate in you asking me for my views on fashion,” said the founder.

“When Meta tweeted, we were instantly into it. Web3 and Meta are bringing unprecedented opportunities for Balenciaga, our audience and our products, opening up new territories for luxury” said Cédric Charbit, CEO at Balenciaga, of the news.“We want to create a marketplace so creators, over time, can design clothing and sell it,” said Zuckerberg. “A lot of the dream is to make it accessible to anyone.

“It does take a certain confidence to wear shoulders-to-toes Prada,” Zuckerberg admitted, “I think in the metaverse I may just have that confidence.”

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