YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat

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YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat
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YouTube wants to enable its creators to tokenize their video content on the platform but a reporter for the UK’s Independent newspaper has already slammed the move, claiming it would cause “huge environmental damage.”

a long list of new products, tools and features that the firm intends to roll out in 2022, with Web3 tech, blockchain, NFTs and the Metaverse all getting mentioned.

After referencing that creators often struggle with coming up with new content ideas or figuring out what will be successful on the platform, Mohan pointed to Web3 tech such as NFTs as a potential solution: In potential ways that creators could utilize NFT tech, Mohan suggested they could tokenize their videos, photos, art and experiences as a way to engage with fans.

Mohan also paid tribute to the current major buzzword of the moment — “Metaverse”— as he outlined that viewers could expect some new ways to experience content via virtual reality. The YouTube exec stated that the firm will first tackle gaming, but did not reveal any specifics at this stage.

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