Europe's highest court has upheld a complaint by the Irish fast-food company Supermac's against the global giant McDonald's in a long-running dispute over the use of the 'Big Mac' trademark.
Europe's highest court has upheld a complaint by the Irish fast-food company Supermac's against the global giant McDonald's in a long-running dispute over the use of the" Big Mac " trademark.
In 2019, the EUIPO partially ruled in Supermac’s favour, revoking McDonald’s registration of the Big Mac trademark.However, the EUIPO also said that McDonald’s could still use the trademark for chicken sandwiches and other poultry products, as well as in connection with McDonald’s outlets and drive-ins.Following the 2019 decision, Supermac’s reportedly claimed that McDonald’s had used the Big Mac trademark to try and block the company’s expansion into the UK and Europe.
The General Court found that McDonald’s had not made genuine use of the trademark, again within a continuous period of five years in the European Union. The court found that McDonald’s has not made genuine use of the trademark to sell"chicken sandwiches", and"foods prepared from poultry products".
Business Mcdonalds Big Mac Supermac'
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
High Court begins hearing challenge to long-stalled Supermac’s motorway plazaAn Bord Pleanála and Supermac’s boss Pat McDonagh are contesting the case brought by a local engineer
Read more »
Supermac’s spends up to €7m on housing staffCompany says 2024 ‘challenging’ due to rising costs
Read more »
Fair City star drops big hint over who killed Laura as Georgie makes big mistakeAs the mystery surrounding who killed Laura Halpin continues in Carrigstown, Fair City actor Shaun Dunne talked about his character Georgie's involvement in the storyline
Read more »
Coronation Street Jim McDonald star faces legal action over €58,000 unpaid debtsCharlie Lawson, best known for playing Jim McDonald on Coronation Street, is facing legal action over unpaid debts connected to the artisan farm shop he ran with his wife
Read more »
Mary Lou McDonald shifts on €300,000 target for average Dublin house pricesSinn Féin leader says party would sell affordable homes for that figure rather than aim to lower average price
Read more »
Mary Lou McDonald blasts 'noisy minority' on social media targeting Sinn FeinSinn Fein leader Mary Lou McDonald has said her party is being blamed for 'Government failures' in dealing with immigration issues
Read more »