Ferrari, a luxury sports car maker, has announced plans to launch a new luxury electric car, the Luce, in the fourth quarter of 2026. The car is the result of five years of work and is aimed at high-end families with deep pockets. The Luce features four electric motors, high-end tech, and a 600-litre boot, marking a new direction for the company as its competitors scale back their electric ambitions.
Ferrari to launch new luxury electric car Luce aimed at high-end families this year, as the luxury sports car maker shifts its strategy to appeal to these clients while its competitors scale back their electric vehicle ambitions.
The Luce, priced at $640,000, is the result of five years of work and features four electric motors, natural vibration sounds, and a 600-litre boot. Ferrari is hoping this launch will enable it to move further into such markets as China, where electric cars are already widespread and big petrol cars are heavily taxed
Ferrari Luce Electric Car Luxury Car High-End Families EV Market China Natural Vibration Sounds Four Electric Motors
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