Authentic Brands Group officially completed the acquisition of Ted Baker. Get all the details here.
ABG will leverage its global network of partners to convert the Ted Baker business into a licensed business model. ABG is already in discussions with operators in key regions to manage the manufacturing, physical retail, e-commerce and wholesale operations of the Ted Baker business. It will work closely with the Ted Baker team on the management, marketing and evolution of the business, ABG said Friday.
However, the past few years haven’t been easy for the brand, which is available in 370 freestanding stores, in-store shops and concessions worldwide. Kelvin resigned in 2019 amid staff complaints about inappropriate physical contact , and the company went on to face a series of crises. In the subsequent years, it posted a string of profit warnings and suffered accounting and management troubles.
ABG owns more than 50 brands including Reebok, Brooks Brothers and Nautica and has $24 billion in retail sales with distribution in more than 150 countries.
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