Advertising Standards Authority for Ireland says review is in response to a number of complaints
As part of the review, the authority will assess similar guidance and regulation regarding 0.0% alcohol advertising and marketing communications currently in place throughout the EU.
“We are undertaking a review to see if additional rules and/or guidance is required in light of these emerging concerns. As well as the general rules on truthfulness, honesty and substantiation, the ASAI code contains strict rules regarding the advertising of alcohol and non-alcoholic beverages, with an additional guidance note introduced in 2019 specifically focusing on advertising for non-alcohol product variants.
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