In what will be one of the most anticipated returns the industry has seen in years, the acclaimed British designer, who stepped away from the fashion world in 2017, has announced she will launch her new brand in the fall.
her return in July 2021."Being in my studio and making once again has been both exciting and incredibly fulfilling," she said in a statement at the time."I am very much looking forward to being back in touch with my audience and people everywhere."
It was also announced that the eponymous new label will be backed by conglomerate LVMH whose chairman and chief executive Bernard Arnault called Philo"one of the most talented designers of our time," in an interview with"Phoebe contributed to the success of the group through her magnificent creations over several years," he continued."With this in mind, I am very happy to partner with Phoebe on her entrepreneurial adventure and wish her great success.
Until this week, that was all her eager followers had to go on. But on Thursday, an announcement popped up on Instagram via a"Our inaugural collection will be revealed and available via our website, phoebephilo.com, in September 2023," reads the post."We will be opening for registration in July 2023 and look forward to being back in touch then."
And with that, the fashion world rejoiced. Love heart emoji reactions abounded and comments below the post include"When your ready Phoebes" from supermodel Naomi Campbell and"CANNOT WAIT," from actor Tracee Ellis Ross.So let the diet of two-minute noodles commence as we save up for the most anticipated fashion launch of the year.
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