Prime Video has instituted a 72-hour review delay to screen out the most vocal (and potentially bad-faith) critics of its Lord Of The Rings show
—instituted a delayed vetting process for reviews of its TV shows. A rep for Amazon Prime has confirmed the change: Reviews will now be held for 72 hours before being codified, during which time they’ll presumably be checked to see whether the reviewer in question has actually watched the show, or if they’re just being Very Mad Online.Of course, this only applies to reviews on Amazon’s own storefront; rest assured that those looking to take out their Shire ire still have plenty of outlets.
It’s not clear what negative reviews on Amazon would actually mean for the series—it’s not like people are out there comparison shopping for high-budget streaming fantasy series right now. Mostly, it seems like an effort to save face: Regardless of the validity of the complaints in question, the company’s not going to put up with having their massively expensive new TV show getting minimal stars on a platform that it controls.
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