Ecommerce group attempting to win over more brands as it steps up push into ad-funded streaming services in 2025
Walton Goggins as the Ghoul in Amazon's hit programme, Fallout. The company is set to roll out a greater number of advertisements across its blockbuster television shows and movies on Prime Video next year Photograph: Prime VideoAmazon is set to roll out a greater number of advertisements across its blockbuster television shows and movies on Prime Video next year as the US tech giant steps up its push into ad-funded streaming services.
Talking ahead of its first London “up front” on Wednesday evening – when television companies present their plans to advertisers to attract money over the next year –Ms Day said its advertising “load” would “ramp up a little bit more into 2025″.Cognitive bias can prevent us from knowing when to quit Day said that Prime Video had deliberately launched earlier this year with a “very light ad load” – for example no ad breaks in the middle of a programme – which had been a “gentle entry into advertising that has exceeded customers expectations in terms of what the ad experience would be like”.
Ms Day declined to say how many customers had moved to pay more for their ad-free tier, but said it was below the figure estimated by some analysts of 20 per cent. Some production companies have raised concerns that streaming services have been cutting back on their spending on new shows, following an initial splurge as they battled for subscriber growth.
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