'It feels like for those particularly historic moments, people want something that’s documented and the programme is that.' Arsenal's Managing Editor of Publications discusses the importance of the matchday programme
Arsenal produced a special programme to pay tribute to their legendary manager
“I’ve not seen anything like that before or since, until we got to Arsene Wenger’s last match against Burnley when, I think, we printed 70,000 as the initial print run, when our regular print run is around 20,000. You always have this worry of: ‘Imagine if you’re left with 30,000 programmes’. “It feels like for those particularly historic moments, people want something that’s documented and the programme is that. As long as programmes exist, I think that’s always going to happen and there’s always going to be these moments.”
“But in the last year, the print industry has been hit so hard. It’s been a perfect storm of massive energy costs [and a] massive increase in paper costs. I know the printers have been quoted increase in paper costs literally by the month. I know Brexit hasn’t helped at all in the situation. The programme not only allows fans to hear from managers and players, but it is also a key way for supporters to remain in touch with their club and the various community initiatives on offer.
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Arsenal once sold 100,000 programmes for one game as editor reflects on demise of football tradition'It feels like for those particularly historic moments, people want something that’s documented and the programme is that.' Arsenal's Managing Editor of Publications discusses the importance of the matchday programme
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