The Advertising Standards Authority for Ireland 'will use tech tools to capture information to assess' social media posts.
ARTIFICIAL TECHNOLOGY IS set to be used to ensure that influencers are not breaching advertising codes in social media posts.
‘Trust’ Twomey said research by the ASAI shows there is a need for more transparency from influencers with regard to labelling their sponsored content clearly and correctly, as well as more guidance and education for both consumers and influencers alike in this space. Over 60% are “annoyed” by the “inauthenticity of influencers” while 67% consider edited images the most ‘annoying’ feature.“If you’re promoting a product, and you’re saying that it will have this effect on you, then you have to show the real effect,” Twomey told Newstalk.
She added: “From our perspective, if there’s any commercial relationship where the brand is providing money or goods or services free of charge, and the influencer has to post certain types of content, then that’s an advertisement.
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