But the supermarket has hit back, saying: 'We don't understand why anyone would feel embarrassed'
Asda are "embarrassing poorer families" with the design of their budget range some shoppers have claimed. But the supermarket giant has hit back saying they "don't understand why anyone would feel embarrassed for saving money."
It includes fresh meat, fish and poultry, bakery, frozen and cupboard staples as well as washing up liquid, toilet roll, shampoo and other toiletries and household essentials.However, the bright yellow design of the new range has led some people to claim that it stands out too much and gives "poverty markers" to shoppers reports the Mirror.. All previous Smart Price items had white packaging.
Asda said its customers were “loving” the range. A spokesperson said: “We don’t understand why anyone would feel embarrassed for saving money.”
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