Sustainable home cleaning products brand Blueland today announced $20 million in additional funding from a female-backed venture fund. Cofounder and CEO Sarah Paiji Yoo shares her passionate commitment to the company, which sells affordable eco products in patented tablet and powder form.
Sarah Paiji Yoo is the cofounder and CEO of Blueland, has been a serial entrepreneur for over a decade, having launched three prior companies in the fashion and beauty space. This is the first business she has launched as a mother, however. “Having a child, I developed a deep-seated desire to do something more meaningful,” Yoo says.
As a new mom, Yoo became passionate about curbing her own waste and single-use plastic consumption. She decided to flip conventional notions of “eco” on their head by making environmentally-friendly products that are actually more effective, affordable, and convenient than traditional products. “The entrepreneurial journey can be grueling, especially on top of balancing a growing family,” Yoo says, “but our mission and purpose has been a source of energy, optimism, and inspiration. Over the course of my career, I have learned that it’s not the title or the money that drives fulfillment.
Blueland saw a dramatic increase in sales as a result of the arrival of the Covid-19 pandemic and the resulting cleaning frenzy. Sales did not decrease in the following year, however. Instead, Blueland continued to see rapid and impressive growth. “Our environmental mission continues to resonate with and attract new consumers who are still cleaning and washing their hands at elevated levels,” Yoo says.
“Start before you’re ready!” Yoo advises young people looking to build impactful careers. “Most of the time, you’re not going to feel 100% ready, or 100% prepared, or 100% not scared. Think of how far you can be by next year if you just start today. It is unfortunate that doubts kill way more dreams than failure ever will.”
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