BMW Motorrad R 18 Bagger and Transcontinental set the tone for high-voltage cruising with a brand collaboration with speaker specialist Marshall
Based near Milton Keynes, UK, Marshall has been making world-class speakers and amplifiers largely by hand since the early 1960s, offering customers a wide range of customisation and personalisation options. Although hard to fathom at first, the collaboration withis an astute brand exercise that no doubt utilises the Anglo-American relationship to maximise heritage appeal… supported by a healthy dose of rock ‘n’ roll cool, of course.
Scaled back to its core, with little in the way of bodywork, the standard R 18 is also well suited to customisation and, indeed, the flourishing custom motorcycle scene.
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