Certain Northwest cities and neighborhoods have nicknames that evoke strong feelings among some local residents – but none, apparently, as strong as the “Frisco Effect” in the city by the bay.
, founder and CEO of a naming agency in San Francisco called Zinzin, locals cringe when anyone besides a tourist uses the name “Frisco” for San Francisco. Jurisich’s post cites all kinds of sources going back decades to back up the cringe factor, though it also details how “Frisco” has had a kind of weird evolution since World War II.
In the 1940s, Caen wrote in his newspaper column about how good it felt to occasionally say “Frisco.” Then, just a few years later, in the early 1950s, Caen wrote a book called “Don’t Call It Frisco.” “’Adolescence is believing that ‘Frisco’ is a racy nickname for a city. Senility is automatically saying, ‘Don’t call it Frisco.’ Maturity is figuring out that it doesn’t matter all that much,’” Jurisich said, quoting directly from Caen’s head-spinning column.Also, like all good theories , there are notable exceptions.
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