The boutique will carry the full breadth of the Chanel product.
eep our distribution in terms of number of locations the same, but we wanted to have more differentiation of location,” said Green, noting that the Crystals store will cater more to a local customer than the stores at Wynn and Bellagio, which are in hotels with casinos.
-floor boutique features a double-height black-and-white stone facade outside, while the interior has references to Gabrielle Chanel’s iconic Paris atelier, including custom woven fabric and plaster wall coverings. In the shoe salon, two Goossens custom rock crystal and bronze chandeliers glitter overhead. In the rtw salon, a pair of Louis XV Fauteuil arm
ndbags feature quilted leather, with metal chain interfaced with leather and adorned with the “Chanel” signature composed of gold or lacquered metals letters. Costume jewelry inspired by dangling pink No.5 dice are a wink to lucky Vegas customers.Asked who Chanel is targeting with the new Crystals store, Green said: “It’s a combination, but the local population in the last two years has grown tremendously.
Green said Chanel has a good mix of street-front locations, such as New York, Beverly Hills, San Francisco and Miami, as well as mall locations. Marino is building and designing a boutique in Beverly Hills that will open next year, an expanded footprint on the existing location.Green believes that the Crystals mall store, with its local clientele, will perform differently than those at the Vegas hotels.
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