An estimated 1,000 stores across Ireland and the UK have since decided to no longer sell whiskey and stout brands linked to McGregor
The commercial backlash against Conor McGregor after a civil jury found him liable for assault could hit him even harder if repercussions reach Britain and America.
Tom Lyons claimed that McGregor faces more commercial pain after Irish off-licences began cutting ties with stout and whiskey brands associated with the mixed martial artist. "This finding has certainly impacted his brand. He launched it in 2020 but it has been stopped in its tracks.""This is certainly going to cost him tens of millions . He has invested around €9m from his company on his stout. He spent a lot of money.
"The real question is: does this spread to the United States? That’s where the big sponsors are. Has it reached Asia? He is globally famous." The UFC was yesterday asked to clarify its position and to state whether the civil court finding against McGregor would stop him again profiting under the UFC banner.
Forged Stout Production Limited showed a loss of €3,053,141 and Forged Stout Limited has debts of €828,492.Calls for people to unfollow McGregor resulted in a loss of 105,000 Instagram followers in the first days of the backlash against McGregor, who formerly had 47 million followers across all social media and could charge €100,000 to post a promotion..
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