'Corvette 70 Years: The One and Only' is an insider's look at Chevrolet's sports car:
, and over 1500 articles on the model, and to his acting as official Corvette photographer for Chevrolet since the introduction of the C5.This inside connection proved invaluable in the creation of the book, in which over half of the often rare images came from GM’s internal archives. But it also made perusing these annals occasionally uncanny. “Because I’ve worked with GM for so many years, thousands of my own images are in the archive,” Prince said.
One would imagine that after telling the story of Chevy’s “Plastic Fantastic” sports car so often, there might be little else to discover. But Prince’s detailed approach to the subject yields fresh insights. He was particularly interested to ferret out new information on the origin of the Corvette in the early 1950s, at the dawn of America’s interest in sports cars.
“It is well known that many at GM wanted to abandon it early on when sales were dismal,” he said, noting that at the end of the 1954 model year, about one-third of production remained unsold. “It’s not well known, however, that the car came very close to an unceremonious death numerous times over its 70-year history, including in recent decades when GM faced intense financial difficulties that ultimately led to its bankruptcy reorganization.
But he’s no purist, and thankfully foregoes rallying against arcane changes like the move from round to square taillights, from pop-up to fixed headlamps, or even from a front- to a mid-engine layout. “A lot of enthusiasts, particularly the more vocal ones, are fiercely loyal to their favorite era, and decry any deviations from tradition,” he said. “I take an entirely different approach. Evolution and advancement are essential if Corvette is to survive.
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