Indian grocery startups are luring tech-savvy customers with the promise of deliveries within 10 minutes, sparking a boom in 'quick commerce', but heating up concerns about road safety as bike riders scramble to meet tight deadlines.
A delivery person leaves a dark store of the SoftBank-funded Blinkit, an Indian company which is offering 10 minute deliveries for groceries, in New Delhi, India, January 19, 2022. Picture taken on January 19, 2022. REUTERS/Anushree FadnavisTen-minute delivery times wow online shoppersExperts say businesses could struggle for profits
As activity grows, research firm RedSeer says India's quick commerce sector, worth $300 million last year, will swell 10-15 times to touch $5 billion by 2025. The unbeatable convenience of rapid deliveries is evident in Europe and the United States, where companies such as Turkey's Getir and Germany's Gorillas are expanding fast, but India's accident-prone roads make quick commerce a dangerous business.
"We get five to six minutes and I feel tense and fear for my life," said one Blinkit driver, who sought anonymity. Frustration was also on display in the conversation on a WhatsApp group of Blinkit riders in Mumbai reviewed by Reuters.
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