'Green Swan' Event? As the climate crisis reaches a frightening point of no return, companies are trying to step up to enact real change
“Green swan” event? As the climate crisis reaches a frightening point of no return, companies are trying to step up to enact real change to save the planet. One such company includes Tesla, led byto produce electric vehicles at greater volumes than any company has ever dared to do before.
Examples of black swans include the ongoing COVID-19 pandemic and Russia’s invasion of Ukraine, among other examples. These events, as Elkington details, are larger than a single person or company, and can’t be predicted, though they result in necessary, positive impacts, unlike black swans. Rather, green swans encapsulate broader leaps in progress, such as the mainstream adoption of electric vehicles — a burgeoning movement that has been spearheaded by Tesla and Musk.
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