'Does this go far enough?' TikTok to label AI and deepfake videos

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'Does this go far enough?' TikTok to label AI and deepfake videos
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TikTok will soon label content that has been doctored before being uploaded.

The announcement comes amid rising concern about the easy spread of deformation through online platforms., tech correspondent Jess Kelly said it will provide viewers with important context about the content they consume.“We know that AI, deepfakes, altered images, doctored audio - it’s very prominent on social media these days,” she said.

“TikTok now at source, when you upload content that has been generated with AI, it’ll put a label on it, to help you know that this is doctored or altered in some way.” Other tech companies are also worried about the increased use of AI and considering how their platforms can adapt to it.

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