Drive to subscribe: Irish firm hopes to get motorists to rent EVs by the month

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Drive to subscribe: Irish firm hopes to get motorists to rent EVs by the month
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Claiming to be an Irish first, DCEV's subscription service lets you swap your EV car after 30 days

DCEV, the Dublin-based electric car and solar energy provider, has launched what it describes as the first subscription-based electric vehicle offer in Ireland, but will Irish buyers be moved by such an offer?

Once selected online, the customer’s EV of choice will be delivered to their door. After 30 days they can swap it for a different car from the list or cancel the plan entirely. Ah yes, insurance. Traditionally in Ireland, insurance has been the big blocker to such subscription schemes succeeding, as Irish insurers tend to charge big prices, driving up a subscription fee to the point where it becomes uneconomic.

Of course, the whole point of a subscription is that you – the customer – don’t have to think about the interesting stuff. You just want a car on your driveway. “We’ve seen the subscription economy boom across various sectors, and there’s no reason why car usage should be any different. Our service embodies convenience and commitment – to our customers and to the planet,” he says.

Slattery says they intend to be led, in the early days, by what the subscribers are asking for, and to look to expand the fleet based on what cars people want. Eventually, the subscriptions may become flexible enough that you could have a small, efficient EV for your weekly commute, but be able to temporarily upgrade to a bigger, comfier, roomier, longer-range model for weekend trips and holidays.

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