Maison Margiela's new book explores the idea of a 'proposal'.
Prior to working as a photographer, Dominican-American artist Rodriguez trained as a professional dancer, enrolling at New York’s prestigious performing-arts college Juilliard. Rodriguez’s background in dance brings a special quality to his work, which merges physicality, movement and visual drama to create extraordinary images which blur the lines between fashion and art.
Styled by Tom Guinness and art directed by Olu Odukoya, Rodriguez’s visual essay for Maison Margiela is more physically restrained but still reflects his atmospheric signature. The studio-shot portraits celebrate Margiela’s new Avant-Première offering, which riffs on the house’s last ‘Artisanal’ collection that Galliano devoted to post-pandemic youth.
As ever with Margiela, concept is at the heart of this project, and Galliano has formatted the book to “propose ideas” about the collection to the reader for personal interpretation.
“The act of proposing ideas – rather than proclaiming them – nurtures the individuality and self-expression that courses through the veins of the house,” says Maison Margiela of the project. “Drawing on these values, theis an invitation for the reader to investigate and interact with the collection: to arbitrarily create new versions or aspects of it, which resonate with their own self-concept.”
Maison Margiela Spring/Summer 2022 Avant-Première Collection Visual Essay is available from May 26, 2022.
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