Facebook and Instagram to introduce paid verification

Meta Verified will roll out first in Australia and New Zealand this week

FACEBOOK AND INSTAGRAM owner Meta will launch a paid subscription service starting at $11.99 a month allowing users to verify their accounts, CEO Mark Zuckerberg announced today, following a similar move by Elon Musk at Twitter.

There would be no changes to accounts on Facebook and Instagram that are already verified, the company said, adding that only users who are over the age of 18 will be allowed to subscribe. The service is not yet available to businesses. Meta’s announcement comes as the social media behemoth grappled with financial difficulties over the past year, announcing in November that it would lay off 11,000 employees or 13 percent of its staff – the largest worker reduction in the company’s history.

Meta is also under pressure for making a huge gamble on the metaverse, the world of virtual reality that Zuckerberg believes will be the next frontier online.

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