“I think it was very unique for the company to do it and for me personally ... it gives everyone a voice within the company,” a PepsiCo employee told TODAY.
Two weeks ago, as Cathrin Westerwelle went about her daytime routine of working and setting strategies to develop employees into effective managers in her role at PepsiCo in the U.K., she skipped her usual break to eat and abstained from food from sunrise until sunset. She couldn't even drink water, she was told.
“It was the first time I took part in the ‘Ramadan challenge,’” Westerwelle said, adding that it “creates a much more inclusive environment where people feel comfortable to be themselves.” Mohammed Faris works with professionals in the U.S., the U.K., Canada, Singapore and other parts of the world on faith-based understanding through coaching and wellness training through his company,. While he wasn’t a part of the initiative at PepsiCo, he’s noticed more people signing up for his team’s services since the pandemic began.
“I actually don’t have Muslim friends in my home network, so it’s really nice to have those friends at work and it was really nice to take part in it,” Sarah Humphreys, 45, told TODAY from London. “There’s a lot of opportunity in that to right the wrongs that maybe have existed that we haven’t had a chance to address,” Nayani said.
Nayani also points to a strong sense of belonging that this month of Ramadan fosters, and while there are various reasons why some people observing the month can’t fast, the shift she’s seen in workplaces includes recognition.
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