Because ‘sustainable’ labels can actually mean anything but…
When the fashion industry is designed to create newness, how can it ever be sustainable? Perhaps reframing our thinking and focusing on responsible or considered fashion would be a wiser option. Likewise, bringing focus onto the brands that are doing better inWhile GLAMOUR has championed the concept of ‘make one change’ we now see it’s not enough.
Philippa Grogan says, “High street fashion has essentially got away with greenwashing for so long because the regulations needed to prevent brand-dominated definitions of sustainability and self-determined policies hijacking the market are underdeveloped and desperately needed. The current landscape is awash with claims like "eco" "green" and "planet friendly" which are not only meaningless, but incredibly misleading for consumers who want to buy responsibly.
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