David Holz, founder of AI art generator Midjourney, on the future of imaging
"The majority of people are just having fun," said Holz."I think that's the biggest thing because it's not actually about art, it's about imagination."But for about 30 percent of users, it's professional. Holz said a lot of graphic artists use Midjourney as part of their concept development workflow. They generate a few variations on an idea and present it to clients to see which direction they should pursue.
Holz dislikes the idea of using Midjourney to create fake photographs."Using it editorially to create fake photos is extremely dangerous," he said."No one should do that." But he's more open to Midjourney as a source of commercial illustration, noting that"We only recently allowed people to use it commercially," said Holz."For a long time, it was non-commercial only.
[PDF] a second request to grant copyright to a computer-generated landscape titled"A Recent Entrance to Paradise" because it was created without human authorship.The Register That may not always be the case. Ochoa said that he believes Steven Thaler, who created"A Recent Entrance to Paradise," may want to challenge the Copyright Office's rejection of AI-based authorship in court, though that hasn't happened yet.
As for potential legal risk to clients using Midjourney-generated assets, Ochoa said he thinks it's fairly low. If the training of an AI model infringed copyright, that was done before the client was involved, he explained."So unless the client sponsored the creation of the AI in some way, I don't think [the client] would be liable for any infringement of the training set," he said."And that's the strongest claim here.
Asked what gives Midjourney its distinctive aesthetic, Holz said he couldn't really compare what Midjourney is doing to DALL-E 2, but that in general AI researchers tend to get what they optimize for. If they put in the word"dog" then they probably want a picture of a dog.
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