How N.J.-based Panasonic pivoted from home electronics — and won

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How N.J.-based Panasonic pivoted from home electronics — and won
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Panasonic's North American headquarters are now based in Newark

In 2011, Panasonic’s North American headquarters moved to downtown Newark. It manages 14,000 U.S. employees, including 800 in New Jersey. Panasonic was king of consumer electronics in the bygone era of camcorders, VHS tapes and the first-generation big screen plasma televisions.

Then lower priced competitors began to eat away at sales and profits, forcing the popular Japanese brand a decade ago to dramatically pivot into a business-to-business technology supplier. Note to readers: if you purchase something through one of our affiliate links we may earn a commission.

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