.laurabrown99 got the chance to chat with tim_cook. Yes, that Tim Cook — the CEO of Apple. They chatted about Steve Jobs, screen time notifications, and following your own personal “North Star.”
The air at Apple Park, in Cupertino, Calif., is so fresh, you'd think Apple made it. Here, in a ring-shaped building around which one can walk in an infinite loop, is the heart of the world's communications, the maker of people's tools for modern life . Before the low-key Tim Cook, then a VP at Compaq, joined the company in 1998, he met with Apple CEO Steve Jobs. Jobs said to him, "I want to change the world." Cook, as so many of us have since, signed up.
Cook, CEO of Apple since 2011 , enjoys walking, infinitely. To clear his head of his immense influence, to make himself feel smaller. The week before we met, Cook had taken to the famous Steve Jobs Theater stage and released the iPhone 13 models, a ninth-generation iPad, a new iPad mini, a Series 7 Apple Watch, and. A few weeks later, he announced a new Apple silicon-powered MacBook Pro, a HomePod mini in three new colors, and next-gen AirPods.
This is in addition to Apple's initiatives involving the environment, racial equity, education, accessibility, and, most important, privacy, which is top of mind for its customers and the most challenged, perception-wise. Cook isn't in the business of poking at tech rivals or social media behemoths, but in a 2021 speech, he obliquely criticized: "The end result of all of this is that you are no longer the customer. You are the product.
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