Ikea opens new ‘plan and order’ shop in Drogheda via IrishTimesBiz
The consultants use 3D-design technology to show shoppers what their new room will look like. Ikea also offers an assembly and installation service.“Our investment in plan-and-order points is part of our long-term plan to transform our retail business, making it easier for our customers in Ireland to enjoy what Ikea offers using a number of convenient ways,” said Martyn Allen, market manager at Ikea Ireland.
“Ikea is committed to growing and investing in Ireland and the opening of these plan-and-order points are just one part of this expansion.” he said, adding that Ikea would be announcing more of these outlets in retail parks and shopping centres around the State over the next 12 months. In a trading update in January, the retailer announced that sales at its Irish unit climbed 14 per cent to €216.7 million in the year to the end of August 2022.
Ikea Ireland’s total online sales have doubled compared with its 2019 financial year, it said. Consumers also started coming back to the Ikea store, with store visits increasing 70 per cent year-on-year to more than three million. The retailer reported “strong appetite” from customers investing in their homes, with growth seen across all areas, particularly within kitchen and dining equipment, textiles and storage.
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