Lifestyle influencer Siobhán O’Hagan has been issued five complaints by the Advertising Standards Authority (ASA) for failing to correctly identify advertising content in her social media posts. The ASA found that marketing communications were misrepresented in both her podcast and Instagram posts, leading to a likely misleading of consumers. O’Hagan’s management agency apologized for the oversight and stated that she is committed to adhering to all ASA guidelines in the future.
Five advertising complaints made against lifestyle influencer Siobhán O’Hagan have been upheld by the industry’s watchdog.
The ASA said the advertising material should not appear in the same format again. The 36 year old’s management agency, 23 The Agency, responded on her behalf apologising for the oversight.Plane with 64 onboard crashes near Washington DC after collision with military helicopterIt said the influencer fully understood the importance of transparency and the need to declare content as an advertisement, particularly when promoting their own podcast which was behind a paywall.
A second complaint was also upheld by the watchdog against Ms O’Hagan, her management agency and the brand Wild, a plastic-free natural deodorant she promoted on her Instagram account. The brand’s advertisers said they took the issues raised “very seriously”. They said Ms O’Hagan remained fully committed to maintaining the highest level of professionalism and was more than willing to comply with ASA guidelines and there had been absolutely no intention on her part to be non-compliant.
Ms O’Hagan’s agency in this case said that “they were always open to constructive feedback as the industry involved was an evolving one”.
ADVERTISING INFLUENCER SOCIAL MEDIA CONSUMER PROTECTION REGULATIONS
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