Luke Ashton: Betfair admits it 'should have done more' to protect gambling addict who took his own life

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Luke Ashton: Betfair admits it 'should have done more' to protect gambling addict who took his own life
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Betfair has admitted it 'should have done more' to protect a father-of-two who took his own life while in the grip of a 'pervasive' gambling addiction, an inquest has heard

Married father-of-two Luke Ashton, 40, took his own life in April 2021 while in the grip of a"pervasive" gambling addiction that saw him lose £5,000 in a single month - but he was not flagged as an"at-risk gambler" by the betting firm's systems, an inquest hears.Image:

He averaged 55 bets a day in January 2019 - rising to a peak of 1,229 in March 2021, when he deposited £2,500 in a single day. Betfair - one of the main operators used by Mr Ashton since 2012 - has been named as an"interested person" in the inquest.Algorithm 'failed to identify Mr Ashton as high risk'

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