Mars bars given new environmentally-friendly look in UK trial
Mars announced the major change to its bar in a bid to explore a more "sustainable future".The new packaging began its rollout in the UK on Monday, with it set to appear in 500 Tesco stores across Britain.It comes after Nestle, a competitor of Mars, introduced paper packaging on some of its chocolates from 2021.Adam Grant, general manager at Mars Wrigley UK, said the trial was "a big step to see how paper-based packaging works in everyday life".
Richard Sutherland-Moore, who is the packaging expert at the company, said they are exploring different wrapping ideas for all its confectionery. He said the challenge was providing adequate protection "whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste".
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