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Designer to the stars, Julien MacDonald has been commissioned to bring a glamorous aesthetic to the brand. Taking inspiration from his clothing and handbag line, we can only imagine these burgers to be bling-tastic.
Julien will unveil his new creation, which McDonald’s are calling ‘sumptuous’ at a special Signature Collection premier at McDonald’s flagship restaurant in Leicester Square, London. Speaking on the latest collaboration for the company, Emily Somers, Vice President of Marketing at McDonald’s said: “This is our first ever UK packaging collaboration, it’s a brave and exciting move and it’s like nothing we’ve ever done before. To partner with such an iconic designer as Julien Macdonald is fantastic, and his beautifully designed star-studded box complements The Signature Collection perfectly.
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