By bringing it inside your home.
, the new 360 campaign focuses on McDonald's commitment to promoting recycling and more conscious waste disposal. In a time where caring for the environment is more crucial than ever, the campaign's domestic spin on littering presents a poignant message about double standards.
The series of visuals features McDonald's iconic packaging juxtaposed against household settings, such as a McDonald's fries box strewn in a houseplant. Another video shows a cup being discarded into a fish tank with rhetorical text reading"Would you do this at home?""The campaign highlights the inconsistency in how we treat our homes compared to nature", saysvia LinkedIn.
Recontextualising littering by framing it in the home is a striking reflection of the carelessness that we have allowed towards nature. Hopefully, the candidness of this campaign will be enough to enact some positive change and make people think twice about the way in which we treat our planet.It seems McDonald's is really hitting some home runs with its recent ad campaigns like
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