Meghan Markle's attendance at the 2025 Invictus Games in Canada has attracted both praise and criticism. While she actively engaged with competitors and documented her experience on her new Instagram account, PR experts have weighed in on the strategic implications of her involvement.
Meghan Markle 's participation in the 2025 Invictus Games in Canada has sparked discussion among PR experts. The Duchess of Sussex, alongside her husband and the Games' founder Prince Harry, spent five days at the event, engaging with competitors and sharing affectionate moments during the opening ceremony.
Meghan actively documented her experience on her newly launched Instagram account, showcasing interactions with competitors' children and her exhilarating tubing adventure on Whistler's snow-covered slopes. However, despite several days of competition remaining, Meghan will be returning to California and her children, Prince Archie and Princess Lilibet, for security reasons. This early departure contrasts with Prince Harry's plan to remain until the closing ceremony on Sunday. This trip comes amidst a period of scrutiny for the Sussexes. Following their visit to California wildfire victims, they faced criticism as 'disaster tourists.' Additionally, a recent Vanity Fair article shed light on their challenging work conditions. PR expert Edward Coram James, CEO of Go Up, believes Meghan's attendance at the Invictus Games was ultimately a misstep. He argues that the event is Harry's project and he is capable of garnering support and publicity independently. He suggests that their joint brand, though not through their own fault, has become tainted by poor PR. While acknowledging that Meghan's presence was always likely to be controversial, James praises her handling of the situation, emphasizing her engagement without being overly dominant. However, he recognizes that critics will always perceive her actions as self-serving. On a positive note, James views Meghan's utilization of her new Instagram account during the Games as a strategic move towards reclaiming her autonomy. He highlights the significance of her simple username, 'Meghan,' and the choice to post Instagram Stories, which, being ephemeral, create a sense of authenticity and relatability. This approach, he believes, allows her to connect with a modern audience and present a less 'polished Royal exile' image
MEGHAN MARKLE PRINCE HARRY INVICTUS GAMES PR SOCIAL MEDIA INSTAGRAM
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