Instagram-owner Meta has worked with Vodafone to free up capacity on 11 of its European mobile networks by optimising the delivery of short-form video without noticeably compromising the viewing experience.
Demand for video on Instagram, TikTok and YouTube is driving relentless growth in data usage on mobile networks.
Telecom operators including Vodafone have complained that they have to shoulder the cost of upgrading networks while the Big Tech companies that benefit get a free ride. Vodafone said partnering with platforms like Meta was a"pragmatic way" to address the debate around fair share. "Vodafone and Meta have implemented these optimisations across Vodafone's European markets and intend to continue collaborating to foster additional efficiencies," he added.
Business Science And Technology Technology Meta Vodafone
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Major change for Vodafone customers as 3G network shutdown set for JuneSome older smartphones using Vodafone's service are at risk of losing their signal due to plans to shut down 3G networks around Ireland in 2024- Dubln, Cork and Galway will be switched off in June
Read more »
You can finally use Apple Watch on Vodafone without being tethered to iPhoneIreland catches up with the rest of the world as most popular smartwatch can now stay connected without an iPhone nearby
Read more »
Vodafone set to shut off Irish 3G mobile network by early 2025Telecoms company will shut off its 3G network in Dublin city in the coming weeks, redirecting capacity to its 4G and 5G networks
Read more »
Reader given runaround by Vodafone over phantom missed payment‘I checked my bank and the payment went through. It is a bank transfer and not a direct debit’
Read more »
Vodafone’s various chief executives struggle to convince investors on firm’s turnaroundMargherita Della Valle is wielding axes with several deals in the offing and a mission to cut 11,000 jobs over three years
Read more »
Vodafone and Virgin Media agree new network sharing dealVodafone and Virgin Media O2 have reached a new network sharing agreement in the UK including a plan to shift spectrum which could help Vodafone win regulatory approval for its tie-up with mobile operator Three.
Read more »